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Thought Leader, Or A Leader of Thought? There Is A Difference

Thought leadership is one of those ‘buzzterms’ that gets bandied about, often by the PR department looking for opportunities to boost the reputation of their organisation’s credibility and reputation. It’s also a topic that has generated cyber-acres of blog coverage on what thought leadership means, what a thought leader does, and how you can become one. Ironically, few of these posts seem to demonstrate much actual thought on the subject and why, in an era of business resurgence and growth, it is so important. In some ways, it is easier to explain what thought leadership is by starting with what...